Marketing & Design

Read about some of my skills and marketing projects, and find out how I’ve gotten real results for my clients.

Skills

  • WordPress Web Design
  • Active Campaign
  • Mailchimp
  • Adroll
  • Creative Writing
  • Blogging
  • Copywriting
  • Proofreading & Editing
  • SEO & Backlink Strategy
  • Social Media Strategy
  • Graphic Design
  • Web Ad Design

Projects

SEO, Brand, + Marketing Strategist

  • Designed company website using Divi by Elegant Themes through WordPress.
  • Wrote all website copy using target keywords and appropriate H1, H2, and H3 tags on each page.
  • Designed remarketing ads and set up + optimized remarketing campaign using Google Ads.
  • Set up Facebook ads prospecting campaign to draw in new clients, effectively using Audience Insights to test targeting types.
  • Created email marketing campaign and lead generation funnels such as an SEO microtool.

Projects

Marketing Strategist + Content Creator

  • Developed a content marketing strategy to help boost website’s SEO, which included careful keyword research for highly searched topics related to products.
  • Utilized the power of social media influencers in the tech space to gain backlinks and user-generated content that led to sales.
  • Set up and optimized email remarketing campaign using Mailchimp, reducing abandoned carts.
  • Managed monthly giveaway on social media responsible for gaining 2k subscribes per contest.
  • Helped set up and manage affiliate marketing campaign responsible for $40k increase in revenue per month.

Marketing Strategist + Content Creator

  • Redesigned entire website using the Storybrand Framework ideology and the Divi Builder.
  • Rebranded entire company, including colors, messaging, and social media aesthetic.
  • Increased social media following by approximately 1,200 people within 2 months time.
  • Utilized Facebook ads to drive traffic to the website and generate leads via an online quiz.
  • Designed and set up Google ads remarketing campaign to increase sales.
  • Developed a prospecting strategy to land podcast interviews and speaking engagements.

Content Strategist + Creative Writer

  • Managed social media accounts and leveraged content to generate interest in graduate programs.
  • Conducted keyword research that informed writing prompts for university blog to boost traffic.
  • Monitored Hubspot analytics to determine ways to improve results with content and engagement.
  • Created inbound email marketing campaigns to undergrad students designed to spark interest in the graduate business programs.
  • Leveraged student lifestyle stories to create interest in signing up for business programs.